We restructured their account and then built out specific audience subgroups for more precise targeting. We adjusted bid strategies to maximize overall return, using ad group-specific ad copy and landing pages to provide a tailored experience to the customer.
87%
INCREASE IN REVENUE
45%
DECREASE IN CPA
A multi-faceted approach to increase SERP visibility by building out new top of funnel guides & assets, ensuring the site migration went without a hitch, and building links to the new domain to quickly establish DA.
132%
INCREASE IN REVENUE
218%
DECREASE IN CONVERSION
The client turned to NPD for an initial audit of their campaigns, which pointed out areas for improvement. We restructured accounts globally and created evergreen content hubs to be used across SEO & paid search to expand reach.
139%
INCREASE IN PAID LEADS
154%
INCREASE IN ORGANIC TRAFFIC
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